Apple has two options:
- Do it themselves
Doing it yourself brings down costs in the long term and can prove profitable if you sell to other companies.
However, here is what happened the last time Apple did it themselves:
iOS 6 Apple Maps was absolutely terrible.
Over time, it has gotten better and the exact same as Google Maps (GPS-wise), but it was terrible.
When Apple released the first iPhone and did it themselves, it ran on 2G networks and the phone had very few features.
If Apple invested in screen manufacturing technology, it would help bring down costs and increase profits over the next 20 years.
However, for the first couple years, it would hurt sales because “doing it yourself” isn’t easy.
As the iPhone is Apple’s cash cow, decreasing iPhone profits could be costly.
Samsung is good at OLED screens, thus Apple hired them.
Same reason why Apple hires Sony for its camera sensors. They’re good at those.
You’d be surprised at how often companies work with each other even when they are to be feuding or are competitors in a space. Take Qualcomm for example which has a battle with Apple right now over royalties. Apple are stillusing their modems in some units of the recently released iPhones despite being in a big feud with them. Granted they are trying to move away to Intel modems instead (which are also in some of the latest gen iPhones units), but even rivals work with each other to achieve win-win cases in some situations.
It doesn’t happen all the time but it happens.
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