The population of the world is increasing day by day and after a long phase of development, it has been observed that the more time conserved, the more it is spent in increasing the productivity, the more rapid pace of development occurs along with the improvement in the magnitude of the quality development. This is one of the biggest factors as to why people are wanting not to waste their precious time in the manual shopping of goods by going to the stores and consuming a lot of time there and also the expenses of the transport. Ordering goods and placing advertisements on the internet has been the trend for a very long time now. In most parts of the world, even the groceries and the day to day supplies are even ordered online. Apart from the usual supplies and other objects, there is a trend these days that the used objects are put up online for sale.
The situation is same in Ghana. As it is a developing country and is in a very critical phase of development, the government and the private countries are striving hard to provide the public of Ghana with a very basic and strong infrastructure. It is for that purpose that the local websites have started the shopping online feature for the general public of Ghana.
There are a lot of websites and online stores which are supporting the online shopping and are promoting it. Alongside the online stores, there are also some websites which allow the individual to post the advertisements of their used products online and similarly provide the opportunity for the buyers to contact the owners via the website or some other mode which is indirectly linked to the website.
Thanks to olx.com.gh and tonaton.com, people post ads for free, several Ghanaians are joining the world of online market, thereby selling and buying both new and used products, which range from mobile phones to cars, from personal services to commercial services. Today TechwatchAfrica decided to compare the two and here is our verdict;
The name ‘Tonaton’’ means “Buy and Sell” and is by far the most popular online classifieds,
Tonaton.com started somewhere in 2013 at a time where online business was not quite the thing, I heard about tonaton first time on Viasat 1 television. About two years later, Tonaton.com moved forward to enhance online security by becoming Ghana’s first online classifieds to require physical or electronic ID verification of posters on the platform,
OLX is the world’s leading classifieds platform in growth markets and is available in more than 40 countries and over 50 languages. Here In Ghana, OLX.com.gh became Tonaton’s competitor and fierce rival with a lot of adverts coupled with the very good OLX app, “OLX is said to have been derived from ‘’Online exchange”.
Where should you buy frorm?
When buying from online, one of the factors we all have to look at is security. How sure are you the person selling the goods actually has the good? How do you know he/she claims to be who they are? What about buying something and realizing it is totally different from what was advertised? Both Tonaton and OLX offer some level of security for their users,
OLX verifies it’s sellers using three main parameters. These are phone, email, and Facebook. A user can be verified once they complete the phone verification and can post ads straight away. OLX also displays clearly which verifications a user has passed. Therefore, the buyer knows and is able to make a sound decision. Personally, I would prefer to buy from someone who has at least a phone and facebook verification on OLX, Emails can always be created and dumped and there is nothing scammers would not do.
Tonaton has more stringent verification procedures and when followed, these users become
“Tonaton Members” with a blue badge to show. These users are verified by phone, a photo ID and
their business or home locations If any. This means you can trust that these sellers are real people. According to Tonaton, verified members can easily be traced by them if they ever perpetuate evil or dupe buyers. Sounds easy, huh?
Value Added Services
VAS is very important to users. What else can we benefit from an online classifieds website? Well, I dare to say Tonaton is way ahead of OLX in this regard. Tonaton has their very own “delivery
system” where you can choose for Tonaton to deliver what you have bought. How does this work? It’s simple! Tonaton goes to the seller, inspects the goods and brings it to you. You inspect the
goods delivered by tonaton and only pay when you are satisfied it is what you want. I did not readily find any VAS exclusive to OLX. There is the usual contact the seller via email directly on the
website, and the option to view the locality of the seller.
Customer Satisfaction and User Interface Friendliness
It took a while to get this post together, as We did not want to it solely reflect our views only. We spoke to members of our community and sought out to understand why they would use either OLX or Tonaton, We realized when wanting to buy something, most people visit both classifieds site to check if there are any people selling the stuff they needed. One observation we made was people claimed the stuff on OLX were less expensive than those on Tonaton, A lot of the people we spoke to were happier to have bought from OLX rather than Tonaton, This was because of the unverifiable claim that prices on OLX were less. A friend also added that more ads on Tonaton had already been sold but were still lurking on the site, The story was different for OLX.
Moreover, I personally think OLX had a better User Interface (both website and mobile app) than Tonaton, The OLX site is somewhat kind of semi-minimal and allows you to focus on the most until they brought the new UI with the google map location thingy. It makes it difficult to find your location on a small screen phone or a feature phone.
one more thing(Like Steve Jobs will say): buying! Tonaton’s website is a bit more clumsy and sometimes annoying, coupled with adverts; makes it less user friendly.
It is like any tech war, be it iPhone vs android device or windows vs macOS there is no loser! It all depends on user preference. If you affordable price with less security you know what you will go for, if you want security with terrible ads you already know your pick
Someone just bought a phone using OLX!
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